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Audemars Piguet X X Kaws

Audemars Piguet X X Kaws

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Audemars Piguet X X Kaws

Audemars Piguet X X Kaws

4th anniversary of SHM

4th anniversary of SHM

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4th anniversary of SHM

4th anniversary of SHM

M for Montréal : a cultural window to the world

M for Montréal : a cultural window to the world

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M for Montréal : a cultural window to the world

M for Montréal : a cultural window to the world

The impact of AI on the music industry

The impact of AI on the music industry

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The impact of AI on the music industry

The impact of AI on the music industry

Geoffroy (Good Boy)

Geoffroy (Good Boy)

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Geoffroy (Good Boy)

Geoffroy (Good Boy)

The sound: the new brand signature

The sound: the new brand signature

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The sound: the new brand signature

The sound: the new brand signature

MAPP Festival

MAPP Festival

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MAPP Festival

MAPP Festival

Audemars Piguet X X Kaws

Audemars Piguet X X Kaws

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Audemars Piguet X X Kaws

Audemars Piguet X X Kaws

4e anniversaire de SHM

4e anniversaire de SHM

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4e anniversaire de SHM

4e anniversaire de SHM

M pour Montréal : une fenêtre culturelle sur le monde

M pour Montréal : une fenêtre culturelle sur le monde

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M pour Montréal : une fenêtre culturelle sur le monde

M pour Montréal : une fenêtre culturelle sur le monde

L'impact de l'AI sur l'industrie musicale

L'impact de l'AI sur l'industrie musicale

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L'impact de l'AI sur l'industrie musicale

L'impact de l'AI sur l'industrie musicale

MAPP Festival

MAPP Festival

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MAPP Festival

MAPP Festival

Geoffroy (Good Boy)

Geoffroy (Good Boy)

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Geoffroy (Good Boy)

Geoffroy (Good Boy)

Le son : la nouvelle signature de marque

Le son : la nouvelle signature de marque

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Le son : la nouvelle signature de marque

Le son : la nouvelle signature de marque

Geoffroy (Good Boy)

Geoffroy explores new horizons with his album "Good Boy"

Québécois artist Geoffroy returns with a new album, Good Boy, an evocative work that veers away from conventional paths to delve into a sonic adventure deeply rooted in nature and collective creativity.

Back to basics

For this album, Geoffroy and his collaborators chose to leave behind the distractions of Montreal and headed deep into the woods of Saint-Zénon in the Lanaudière region. In this secluded environment, free from distractions, the album's sound naturally took shape, moving away from the electronic influences of his previous work. With instrumentation inspired by world music and indie sounds, the tracks feature a classic rhythm section—drums, bass, guitar—and keyboard instruments like the Farfisa and Fender Rhodes. This immersion in the wilderness allowed Geoffroy to break free from his usual constraints, creating an open space where his creativity could thrive without limits. Musical inspirations for the album range from Ry X, Paul Simon, and Neil Frances to Skinshape and Devendra Banhart—a unique blend of folk, soul, and world music, including cumbia, dub, and a touch of electro.

The "Good Boy" effect

Just a few months since Good Boy’s release, the album has already led to multiple sold-out shows and a tour across Canada. The idea behind the album’s creation was to bring the band members—who usually perform live—into the studio setting. This approach makes it fascinating to experience the tracks live, as they come to life with the same instrumentation used in the studio. For tour dates, check here: WEBSITE.

A collaboration that goes way back

Geoffroy and his longtime collaborator Gab first teamed up in 2015. Geoffroy arrived at Gab’s studio in Old Montreal with four demos he had produced with his friend and collaborator Max-Antoine Gendron. At the time, Geoffroy needed guidance and trusted Gab’s ear. That first EP helped Geoffroy make a name for himself, introducing a fresh sound that was rare in Quebec back then. This marked the beginning of a strong musical partnership and friendship.

Their first major project together was Coastline, Geoffroy’s debut album, where Gab took on the roles of executive producer and artistic director. The album featured numerous collaborators, including Men I Trust, Fjord, François Bélanger, Max-Antoine Gendron, and a newcomer, Clément Leduc.

"I had invited Clément for a keyboard session at Apollo on Papineau. I didn’t know him well at the time, but I was aware of his talent and musical knowledge. Plus, he had a Prophet 6," Gab recalls. Clem played his first keyboard notes on the track Bad Habits, and the session went so well that he decided to stay. Soon after, Geoffroy asked Clément to join him as the keyboardist and musical director for the tour. Their bond grew, and after many tour experiences, Clément teamed up with Gab to co-produce 1952, an album reflecting on the loss of Geoffroy’s mother in 2019. Finally, Good Boy, released this past July, filled a sold-out MTelus and delivered to fans a fresh, brighter sound with organic textures and outstanding musical performances.

The importance of creative collaboration

One of the album’s unique aspects is how it was co-created. Geoffroy brought together a team of creatives who shared his vision, each contributing their own sensitivity and expertise. This collaborative approach breathed a unique dynamic into the album, making each track feel vibrant and distinct. The synergy between the contributors is palpable in the music, where the collective energy manifests as rich soundscapes and depth that captivate from the first note.

Good Boy is much more than just an album; it's the testament of an artist seeking novelty, authenticity, and a reconnection with the essentials. By drawing inspiration from nature, exploring new creative processes, and collaborating with talented individuals, Geoffroy offers us a work that is both intimate and universal, where each listen invites discovery.